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Top 10 Ads of the Fake Shell Oil Campaign

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The Yes Men, that group of tree-hugging pranksters that enjoys embarrassing misbehaving corporations, has done it again. Their target this time? Shell Oil Company. The ruse involved a video that went viral last Friday, a fake "Arctic Ready" website, and a social media campaign -- ostensibly organized by the Shell marketing team, but really a product of The Yes Men and Greenpeace. They encouraged people to write advertising slogans to accompany picturesque Arctic backdrops -- except of course, the crowd-sourced keyboards belonged to polar bear sympathizers, rather than the drill-baby-drill set.

While a genuine PR disaster for the oil giant would have been funnier, the imposters’ campaign did generate a few well-deserved chuckles. Here are some of my favorites:

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Melissa Mahony is OnEarth.org's senior editor. She previously worked at Wildlife Conservation magazine, blogged about energy for SmartPlanet, and has written for many publications about science and the environment.
I love the Yes Men! And I'm so glad they are going after Shell again, especially in light of the Arctic drill disaster waiting to happen. The Yes Men previously held a fake press conference in which they pretended Shell Oil apologized for human rights violations in the Niger Delta. The fake ads are great, with a bizarre combination of funny and sadness. I can't wait to view the video!